At the Closing General Session of the Learning Conference, I announced two major public relations campaigns planned for United and Mayflower prior to peak season. On March 13 at 9:00 p.m. EDT/8:00 p.m. CDT, United was featured in an episode of the reality show Undercover Boss on CBS, and beginning in April, we are launching a national media campaign to educate the public about how to avoid moving fraud, with Mayflower as the face of the trusted, reputable movers. I believe that both of these opportunities will help improve our already strong brand recognition and drive business opportunities to the agency family during the summer season and beyond.
In December, I visited United agencies and preformed a variety of jobs undercover. Until the show airs, I can’t say exactly what happened during my time undercover, but I can tell you it was an enlightening experience for me to work side-by-side with our dedicated, frontline teams. I’m thrilled to share with the country what I already knew about you, our agents. You are the moving experts, who continually go the extra mile for their customers.
My primary reasons for going undercover were to learn more about the company and the dedicated men and women who work on the front lines, and I will be implementing some new programs internally as a result of what I learned. We have also hired a public relations team to help us maximize the unique opportunity that Undercover Boss presents and create goodwill with the general public. We will be doing media tours, social media campaigns and customer outreach.